From Munich to Hanover: trade fair appearances that set new standards for the Tuchel brand
Last year's success story began in April at bauma in Munich. The PLUS 590 Pro celebrated its highly acclaimed premiere at a newly designed outdoor stand. The response was tremendous: today, just a few months later, the machine has already found a new home with numerous satisfied users and proven its performance in tough practical use.
Tuchel took this momentum with it to Agritechnica in Hanover. At its established location in Hall 26, the company presented itself with a completely new look. The design, adapted to the modern colour scheme, underlines the brand's future viability. These are the right steps for a brand that stands for innovation without forgetting its roots.
Technically, Tuchel made a real splash at Agritechnica. A particular highlight was the premiere of the FarmXpert. For the first time, visitors were able to experience this innovative solution up close and see for themselves its enormous performance and efficiency in detail. The portfolio was complemented by the new FarmProfi – a carrier vehicle that was specially developed for growing requirements and powerfully rounds off the product range at the top end.
‘Agritechnica 2025 was the perfect reflection of our entire year. We were able to meet our users exactly where they need solutions. Whether at bauma or now at Agritechnica: the feedback shows us that we are striking the right chord with our new image and our technical innovations,’ explains managing partner Dennis Schürmann.
Focus on excellent quality
A special milestone underlines the company's high standards: in August 2025, between the major trade fairs, Tuchel was officially awarded the ‘Quality Brand 2025’ seal. This recognition confirms in black and white what customers have appreciated about the machines from Salzbergen for decades: reliability, durability and the highest precision in manufacturing.
A strong team as the foundation for 2026
These successes are the result of a united team effort. The ‘Tuchel team’ achieved outstanding results in 2025, laying the foundation for a successful future.
"In addition to high-quality products, a strong team is the most important foundation for everything we achieve. On this basis, we look forward to 2026 with great confidence," emphasises Schürmann. And the next highlight is already just around the corner: In spring, Tuchel will move into its modern new building in Salzbergen to grow with its tasks. The new building offers the necessary space for state-of-the-art manufacturing processes and lays the foundation for the next chapter in the company's history.
